Have you ever stopped to think about why Henry Ford’s moving assembly line was such a huge innovation? A moving line didn’t remove the need…

What good is migrating from an open service system to an appointment-driven approach if you are not educating your customers that appointments are a viable…

I have a friend whose entire extended family has been going to the same repair shop for over 15 years. Every member of his family…

Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department.   Generation Y,…

I’m a walker. Sometimes I walk slowly – a “wander and ponder” as I like to say. Those walks are for when I have a…

Recently, we made an update to our ERA® Parts software that can help you quickly boost gross profit for your parts sales, with no extra…

Here’s a question: if you found an advertising strategy that would instantly double the traffic in your service drive, would you do it? Your initial…

We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,…

Let’s be honest, every Parts Department’s greatest customer is right on the other side of the back counter. After all, Service consistently has a steady…

Take a look at your service area. How many mobile devices do you see your customers using? With tablets becoming more popular, the service drive…