You know the old adage, “you don’t know what you don’t know?” That applies to car buyers as well. Most shoppers are intent on purchasing the…

With 68% of Canadians owning a smartphone, text messaging has become a regular form of communication. We’ve become used to it. So much in fact,…

When a friend of mine bought her car a few months ago, her mind was set on financing the purchase through her bank. She has…

Old-school pressure tactics may have worked years ago, but not anymore. Car shoppers walk into your dealership with a lot of information and want a…

Technology, computers, tablets, cell phones… these advancements are changing the way your customers shop, buy, and service with your dealership. They are also changing the…

Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high…

Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department.   Generation Y,…

This month, I want to look at the training you provide your call takers. Whether your inbound sales calls are routed to a BDC or…

We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,…

A customer comes to your dealership, looks at a car, appears interested, leaves, and never comes back. What happened? In my experience, when prospects disappear…