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Reynolds and Reynolds began as a family-owned printing business in 1866 and has since grown into one of the automotive industry’s premier suppliers, offering nearly…
Canadian summers are perfect for spending long hours on the golf course. While watching the golfers was exciting, I couldn’t help but shift some of…
Texting has become one of the most effective ways to interact with your customers. It’s also one of the best ways to irritate them and…
Google has studied where influence takes place in the automotive market as consumers move from undecided to decided in purchasing a vehicle – the so…
While much of the media’s attention has been focused on the emerging buying power and shopping expectations of Gen Y, today’s car buyers – regardless…
The following is an excerpt from the recently published white paper: Automotive Retailing in the New Normal. When the dust settled after the flurry of…