In this episode of Reynolds’ new video podcast, Connected, Brad Highland, director of digital marketing at Naked Lime Marketing, addresses marketing service to an audience still…

Welcome to Reynolds and Reynolds’ video podcast, Connected. This series allows all of us to stay connected and work together to navigate through the industry’s current…

We’ve heard it, we’ve seen it, and we are just getting started on this nationwide struggle. Right now, it’s harder than ever to find technicians.…

Technicians aren’t satisfied with their jobs, and the industry is changing (but needs to change faster) to help keep them from leaving their bays and…

We encounter barcode scanning almost daily in our lives. We see it at the grocery store, gas station, airport, and when we scan our phones at…

With vehicle sales expected to dip in 2019 as well as the next few years, it’s past time for dealers to start identifying and building up alternate…

There’s a communication breakdown that’s been plaguing dealerships for years between the sales floor and the service department. When I say communication breakdown, what I’m…

Most dealers know the service department, with its steady flow of jobs and reliable revenue streams, serves as the financial backbone of the dealership. Vehicle…

Change in the retail sales environment is fast and formidable. The margins dealerships see in new car sales are slim and continue to shrink. The…

How will you make profit in other areas of your dealership if vehicle sales decline? This is a question you need to ask every day. Now is…